Women’s Tennis Association Efforts In Asian Markets

US Open Tennis 2015 Results: Women's Semifinal Scores and ...The historical past of tennis is rich and goes back to historic occasions, with its speedy development in England within the nineteenth century. Tennis used to be performed on the grass lawns of England. Was thought of a luxurious approach of passing the time for elite society. However, tennis has modified dramatically since its introduction globally as a competitive sport. It has unfold to all of the continents. Is performed in many international locations. The Women’s Tennis Association (WTA) tour was created through the years and, as a world organization, its objective is to advertise tennis throughout the world. In 2009, Stacey Allaster, the CEO of the WTA tour, determined to pursue the Asian market and created a “Road Map” to Asia, with the idea of bringing extra top gamers to Asia after the US Open. Asia is a great place in which to develop tennis. Attract new fans to the game. With the successes of Li Na, the fanbase grew, and more tournaments have been added to the Asian calendar. The China Open turned a obligatory event of the yr. However, there are issues associated with the move of tennis into Asia because the number of high players’ withdrawals has elevated. Many players consider that the added tournaments add extra pressure to the already tight schedule.

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